My first experience with Second Life was none other than at a meeting between my department and our interactive creative department. Our interactive creative department was being interactive again, showing us new ways that we could help get our clients engaged in new interactive technologies. Here the director was showing her SL avatar….suggestively dancing with someone in a dance club. We got a good laugh out of it and played around with the idea of creating our own SL avatars – we’d create an office for the account team and then we’d work with the interactive team in Second Life. It never really materialized.
Our account team develops, structures and manages consumer promotions like sweepstakes, instant win drawings, and contests. One possibility is to conduct a consumer promotion in Second Life and give out prizes that can be used in SL. We haven’t actually done any yet, but it made me think that if a corporation can do this in SL, perhaps libraries could hold a contest or sweepstakes at their library in SL. Libraries could engage YA in a contest in SL sponsored by the library and give away prizes that can be redeemed in SL.
