CC’s Library 2.0 Class Musings

Elements of Library 2.0 are increasingly being regarded as new ways to reach library patrons.  Social networks, blogs, user-generated content, YouTube, Flickr and gaming are all tools that libraries are considering as they make library services cohesive with how patrons learn, search for information and keep engaged with their community through the library.  Typical library programs like contests and reading programs that have traditionally been in-library events are now being brought online.  With more interactive games, contests, social networks and library programming that are available on library websites to younger patrons (any adolescent or child 17 years and younger), libraries need to be aware of how engaging children through these online channels might affect their patrons’ online privacy.  Existing privacy and promotional laws intended to protect a child’s contact information and identity are now affecting the implementation of these library programs on online channels.  Libraries are required to look at their online activities, contests and programs through the lens of promotional law to ensure they are in compliance with existing laws. The paper explores how libraries do not have to be limited in their reach to children through new technologies even though they adhere to established laws.